Carolina has studied Marketing and started her carrier in this field. She started her advertising path at Del Campo Nazca Saatchi & Saatchi. Over the years she has been part of the account teams of Young&Rubicam and Grey as well; attending P&G, Danone, The Coca-Cola Company, HSBC, Telecom, Glaxo Smith Kline among other clients. At Grey she ventured herself in strategic planning mostly for The Walt Disney Company and it was a career changing moment. Afterwards, she led the Strategic department at Don, McCann, David, Geometry and recently GUT. She worked for local and international brands, such as: The Coca-Cola Co., L’Oréal, Nestlé, Ab-Inbev, ICBC, HSBC, General Mills, Mastercard, Telecom, Mondelez, Shell, among others.