Juan Ignacio has been ECD & Head of Art at Santo for 8 years (WPP Group) He worked for global brands such as Coca-Cola, Sprite, Vodafone, Telefonica, Carlsberg, Diesel, Rolex, Danone, Procter & Gamble, Diageo, Santander and ABInBev, among others. Ignacio has won many awards in well-known advertising festivals: Cannes Lions, Clio Awards, Effie, London International awards, D&AD, Art Directors Club, New York Festivals, One Show, El Sol, Wave, Effie, Creative Argentine Circle, The New York Festivals and London International Awards. The most recent and successful campaigns include: “I love you hater” (Grand Effie 2019) and “You’re not alone” for Sprite, including the viral hit “Pride”. (Santo, Agency of the Year 2019) As an Art Director he is proud to have created the global visual repositioning of Coca Cola Company in 2016. He has judged at Cannes, LIA, Clio, NY Festival, Circulo de Creativos Argentinos.