Lucia has extensive experience on the strategic, social, media & digital teams in different companies.
She was responsible for the digital strategy and connection planning across different brands at ABInbev, Unilever, Pernod Ricard, Pepsi, y Danone, among others.
Before joining Slap Global Lucia was head of Digital at BBDO, head of social media at IPG Media Brands, and Social Media Manager at UM Worldwide.