Maxi Itzkoff is Co-Founder & CCO at Oxygen, a high-tech education platform that delivers academic content from the most renowned people in the sports industry. Before that he was a partner and CCO at Santo from August 2016 to January 2019. Previously, he was regional CCO at Saatchi in Europe for two years, and ECD at Del Campo Saatchi&Saatchi in Buenos Aires from 2007 until 2014. He started his career at Lowe Buenos Aires and spent some time working at BMPDDB London, and BBDO and Publicis Spain.
Creative achievements: Agency of the year 7 years in a row (Argentine Creative Circle 2007-2013). Ad Age International Agency of the Year 2010. Ad Age Innovative Agency of the year 2011. Creativity’s top 50 – Itzkoff named “most innovative people 2012”. Forbes - 100 most creative people in business 2017 Agency of the year 2019 (Argentine creative circle). He has worked for global brands such as Procter & Gamble, Mondelez, Toyota, Coca-Cola, Burger King, PlayStation, Sony Cyber-shot, Pedigree, HSBC, Renault, Adidas, Santander and ABInBev.
Itzkoff has won every major award in the industry, including 42 Grand Prix.
Some of his most successful campaigns include; Cannes Lions Grand-Prix “Teletransporter” for InBev, “Almost Identical” for Mondelez’s Beldent Gum, “Dads in Briefs” for BGH – ranked within the 20 best spots of the 21st century (Gunn Report) –“Giving birth live” for Pampers, the repositioning of Sprite globally with the campaign #iloveyouhater (Grand Effie 2019), and most recently the social platform “You’re not alone” and “Pride”, the vídeo that became a viral hit.
He has judged in Cannes, LIA, Clio, Effie, NYF, and was president of the jury at D&AD.